The floor plan (aka store layout) is a diagram that shows the fixtures and all display units and their place on the floor. You will then move to creating or adjusting the floor plan. This report will show the velocity of sales for each SKU and hence will help in changing display for products with low sell through rate to help selling them before they get discounted.īased on your analysis for those reports, you will decide the appropriate space and place that should be allocated to each category and product. The best action before resorting to marking down a product is always to change its display and see if it works, so it can sell at full price. In this case, the new planogram can solve this problem by putting those SKUs in a more prominent area and if they are still not selling then they can be recommended for markdowns. In many cases, the main reason for those SKUs not selling is actually their display on the floor. The zero seller report will reveal some SKUs that have not sold for a certain amount of time. This helps determining where those products should be displayed and highlighted on the floor and on their respective shelves. This report will show the best selling SKUs in terms of quantity and value. This will then play a role in determining how much space will be allocated for the respective category. The sales mix report will show how much each category contributes to the business in terms of sales, as well as gross margins. These reports will include: Sales by Category The first step is to generate the relevant sales reports and analyze them at category & SKU level. To create a planogram you will first have to go through preparation steps, to ensure that the final planogram will be effective in increasing sales and helping customers shop. Linking product display to commercial performance.Standardizing visual display at multiple store locations.Planning the right quantity for store allocations based on space.Optimizing the retail space and improving returns.When they are shared with the store teams, planograms are used to display the products in their allocated space as planned by the visual merchandiser. They are used by the merchandiser to plan how many facings of each SKU to send to the store as well as the depth, based on the allocated space. It’s a planning tool used by visual merchandisers and merchandisers ahead of product launches or before floor sets.
The ultimate goal of a planogram is to maximize sales per square foot (SPSF), while also allowing for a seamless shopping experience for customers. The planogram is a visual merchandising tool used to plan which products will be displayed in which area & fixture at the retail store.
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